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5 Key Strategies Your Small Business Growth: Lessons from Our

by Feb 15, 2024SEO0 comments

If you’ve stumbled upon this article, chances are you’re half-hoping for a miracle to transform your business overnight. Or maybe, just maybe, you’re here because you’re ready to scale up, to break free from the relentless grind that defines entrepreneurship. This grind demands our sweat and tears every single day, often without the slightest acknowledgment. It’s almost funny—well, not really—how those on the outside looking in can so easily scoff, make unreasonable demands, and utterly fail to grasp the gritty reality of our entrepreneurial journey as a family at Samson Digital.

Here’s a hard truth that took us a while to swallow: our current station in life, for better or worse, is part of a learning curve. It’s a series of tiny victories and, yes, a fair share of blunders that come together to teach us invaluable lessons. This realization didn’t come easy, and it certainly didn’t come without its share of sleepless nights and second-guessing every decision we ever made.

Through this blog post, we’re peeling back the curtain on our collective entrepreneurial path to share five strategies that are incredibly tough to implement. We won’t sugarcoat it—they’re not for the faint of heart. But if you’re willing to roll up your sleeves and confront these challenges head-on, we promise they can catalyze your growth not just as a business owner, but as a person. These are the lessons that have shaped us, humbled us, and ultimately propelled our business forward in ways we once thought impossible

Let’s explore these game-changing tips together and start a journey. We’re not just trying to get by in business; we’re aiming to do really well as one big team.

1. Research: Your Secret Weapon for Business Success

Let’s start something super important for business growth but often overlooked—research. I know, it might sound a bit boring or like a lot of work, but hear me out. Sometimes we all need a little push or advice from someone who’s been there, done that, to get us diving into what other businesses in our niche are up to. It’s easy to think our ideas are so special that they’ll just automatically take off. But here’s the thing, if we don’t look around at what others are doing, we might miss out on some golden opportunities to learn and avoid mistakes.

The truth is, if someone’s making waves in your niche, they’re onto something. Maybe they’ve figured out a killer marketing strategy or found a way to really connect with their audience. By peeking into their playbook, you can save yourself some headaches and fast-track your way to better results.

How to Dig Deep Effectively:

  • Look at Their Online World: Start with their website. Does it grab your attention? How’s their content? Is it the kind of stuff you’d want to read or watch? Then, jump over to their social media. What platforms are they using? Where are they getting the most likes, shares, or comments? This isn’t just casual browsing; it’s detective work to uncover what might work for you too.
  • The Step-by-Step of Smart Research: Grab a notebook or open a new doc on your computer and list down your main competitors. Visit each of their websites and social media profiles. Take notes on what pops out at you—good or bad. This isn’t about copying them. It’s about understanding what’s working in your world and how you can adapt those strategies to fit your unique style.
  • Apply What You Learn: This is the crucial part. Use the insights you’ve gathered to inform your own strategy. If a competitor has found a clever way to engage their audience on Instagram, think about how you can incorporate a similar approach with your unique twist. It’s all about being inspired and then innovating on that foundation.

Personal Insight:

In line with sharing valuable strategies, I created a video titled “Competitor Research Using Instagram ~ Market Research 2023.” It’s a deep dive into how to analyze your competition on social media to refine and enhance your own strategies. Creating this video was an enlightening experience for me—it’s packed with insights on assessing where you stand in the market and identifying directions for growth in your social media efforts.

Why It’s Important

Research helps us get better at what we do. It’s not just something to fill time; it’s a way to learn from others who have been in our shoes. Starting to look into what works for other businesses can give us good ideas for our own.

Looking at what others have done right (or wrong) gives us a clear picture of what might work for us too. Learning all the time is key in business if you want to stay on top. Research gives us the info we need to make smart choices.

Let’s see this as a chance to pick up new tips and make our businesses stronger. By checking out the competition, we can avoid making some mistakes and figure out the best way to succeed. Let’s get into it, take what we learn, and use it to do better.

2. Focused Marketing Strategies: The Path to Visibility

When we first dive into marketing, it’s like being in a huge store with endless choices. There’s a strong pull to try everything, thinking that the more places we show up, the better our chances of getting noticed. We worry about missing out, so we end up doing a little bit of everything, hoping one of our efforts will just click and bring in loads of attention overnight.

But let’s take a step back and think about this approach. Trying to cover every marketing avenue from the start is like hoping to win the lottery with our business’s future. Yes, there’s always that slim chance, but it’s not something to bank on. We’ve learned through our own experiences that focusing our efforts is a smarter move.

For example, when we started with content creation and making videos, we weren’t hitting the mark right away. Our early attempts were a bit rough around the edges. Despite getting some positive feedback, we knew our work could be much better. It was a bit embarrassing at first, but it was also a valuable learning experience.

Here’s what we took away from those early days: it’s better to get really good at one thing before moving on to the next. Instead of hopping from one marketing method to another, we decided to focus on improving our skills in content and video creation. With each new article and video, we aimed to sharpen our message, make our delivery smoother, and connect better with people watching or reading. It wasn’t an overnight success story. It took patience and a lot of trial and error, but the effort paid off in the end.

By concentrating on one marketing strategy at a time, we started building a stronger and more unified brand. This kind of growth takes time. It means sticking with it even when results aren’t immediate and learning from every slip-up along the way. However, this focused strategy allowed us to create a deeper bond with our audience, one that’s built on trust and the genuine value we provide.

So, if you’re tempted to spread your marketing efforts too thin, consider giving just one or two strategies your full attention first. Choose something that plays to your team’s strengths and connects well with your audience. Put your energy into getting really good at that before you add more to your plate. Building a recognizable and respected brand is a long journey.

Let’s commit to this process of steady improvement. By dedicating ourselves to mastering one marketing strategy at a time, we’re not just chasing temporary gains. We’re laying down a solid foundation for our business to grow and thrive on. This approach sets us apart and ensures our efforts lead to meaningful, lasting success.

3. SOP/Documentation: The Blueprint for Scalability

Let’s be honest, documentation and creating Standard Operating Procedures (SOPs) have always been my least favourite tasks. The thought of translating everything from my brain onto paper (or a digital document) felt like a special kind of torture. I’ve always preferred the “keep it all in my head” approach, learning and doing everything on the fly. This hands-on, somewhat chaotic method was my comfort zone, but it also set the stage for some challenging lessons.

One of my most vivid memories revolves around the first SOP I ever created for setting up email systems. Learning the ins and outs of email setup was a journey filled with trial and error, long hours, and plenty of mistakes—mistakes that I, unfortunately, had to learn from while working with actual clients. The thought of documenting this process was daunting. Yet, creating that SOP turned out to be a turning point. Despite the initial reluctance and the learning curve, this document became my lifeline, saving me countless times. Even after I had mastered the process to the point where I could set up an email in 15 minutes, I still referred back to my documentation.

Another eye-opener was my experience with SEO. I had developed a process that was effective but completely lived in my head. Everything changed when I needed to train someone else. The lack of documentation suddenly transformed from a minor inconvenience to a major roadblock. It was a wake-up call: my approach wasn’t just inefficient; it was unsustainable. To ensure my methods and standards were passed on accurately, I had no choice but to buckle down and document them.

These experiences taught me a crucial lesson: documentation and SOPs are not just bureaucratic red tape; they are the backbone of scalability. Without them, every new project or trainee would mean starting from scratch, repeating the same mistakes, and wasting invaluable time.

The process of documenting your methods and creating SOPs might seem tedious at first, especially if you’re someone who thrives on hands-on work and keeping details in your head. However, the benefits far outweigh the initial discomfort. SOPs not only streamline workflows and make training new team members more efficient, but they also ensure consistency in the quality of your work. They allow you to delegate tasks without losing sleep over whether they’re being done correctly, freeing you up to focus on growing your business.

So, if you’re like me, resisting the call to document because it feels too rigid or time-consuming, consider the long-term impact. Adopting documentation as a fundamental part of your operations can transform your business, turning chaotic, one-person shows into well-oiled machines capable of expansion without the growing pains. Remember, the goal isn’t just to work harder but to work smarter, and SOPs are a key piece of that puzzle.

4. Building an Email List: Our Journey to More Meaningful Connections

Continuing our adventure into the online world, we’ve found out just how important but not easy it is to have an email list. It’s something we didn’t pay much attention to at first, but now we see it as a key way to really connect with people.

At first glance, jumping into building an email list sounds exciting, but we quickly found out it’s not as easy as it seems. Here’s why making that list can be pretty tough:

  • Figuring Out the Tech Stuff: Getting everything set up for an email list involves some technical steps that can feel like learning a new language. From choosing the right email platform to setting up forms on your website where people can sign up, there’s a lot to wrap your head around.
  • Keeping Up the Consistency: Once you start sending emails, you’ve got to keep them coming regularly. Finding fresh things to talk about and staying on schedule can be a challenge, especially when you’re juggling a bunch of other tasks.
  • Creating Cool Content: This is a big one. You want every email to be something people are excited to open. Coming up with interesting, valuable content all the time isn’t easy. It takes creativity, planning, and a good understanding of what your audience really cares about.
  • Getting People to Sign Up: Even with the best setup and awesome content, the hardest part can be getting people to actually join your list. You have to convince them that what you’re sending out is worth their time and attention.
  • Seeing the Big Picture: It’s tough to keep going, especially in the beginning when it feels like you’re putting in a lot of work but not seeing a lot of results. Building a great email list is a slow process, and it’s hard to remember that every big thing starts small.

So, Why Keep Going?

Even with all the challenges of building an email list, there are some really good reasons why having one is a great idea. Let’s break it down:

  • You Get to Chat Directly: With an email list, you can send messages straight to someone’s inbox. It’s like having a direct line to chat with your friends, without anything getting in the way. This means you can share news, tips, or just say hi, and it feels personal and special.
  • It’s All Yours: One of the coolest parts about an email list is that you own it. Unlike social media, where rules change all the time, your email list is something you control. You decide what to send and when, and nobody can take those contacts away from you.
  • You Can Make It Super Relevant: Since people sign up to hear from you, you already know they’re interested in what you’ve got to say. This lets you tailor your messages to fit exactly what your audience likes, which can make your emails more interesting and valuable to them.
  • Helps You Learn What Works: By seeing which emails get opened a lot and which ones get people clicking, you can learn a lot about what your audience enjoys. This helps you get better at creating content that they’ll love, whether it’s on your website, in your emails, or somewhere else.
  • Builds a Community: Over time, your email list becomes a group of people who share an interest in what you do. This community can support you, give you feedback, and help spread the word about your projects. It’s like having a team of cheerleaders who are excited about what you’re creating.
  • Good for Business: If you’re selling something, an email list can be a powerful tool. People who like hearing from you are more likely to be interested in your products or services. This means when you have something to offer, you’ve got a group of potential customers right there.

Sure, getting your email list going takes work, and keeping it up can sometimes feel like a puzzle. But remember, every big thing starts with just one step. Having an email list lets you build real, meaningful connections with people who care about what you’re up to. If you’re thinking about starting your own email list or are already on this path with us, we say go for it!

And don’t forget, we’re all in this together, learning from each other and figuring it out as we go.

5. Public Speaking and Networking: Breaking Through Barriers

And here we are, at the last chapter of our journey for now: the world of public speaking and networking. I’ll be honest, stepping in front of a camera or a crowd isn’t something I was born loving. And I know I’m not alone in this. Talking to other entrepreneurs, it’s clear many of us feel like climbing a mountain when it comes to publishing videos or standing up to speak in public.

Facing the Fear: I remember the first time I decided to put myself out there in a video. It was tough. Watching those videos back, hearing my voice, seeing my mannerisms—it was cringe-worthy. Even now, videos that have racked up thousands of views still make me squirm when I rewatch them. It’s a weird feeling, knowing people are watching and judging.

The Networking Hurdle: Then there’s networking—oh boy, it feels like making videos but in hardcore mode. You’re live, in the flesh, no retakes, talking to real people, trying to make a good impression on the spot. The thought alone used to send me into a panic. It’s one thing to deal with the fear of public speaking or video creation, but it’s another to navigate the complex dance of networking, where first impressions are everything.

Growing Through Discomfort: But here’s the thing—I’ve learned that putting yourself out there, even when it’s not perfect, is how you grow. It’s about showing up, being genuine, and learning to communicate your ideas clearly. Each awkward pause, every stumbled word, is a step towards becoming more comfortable in your own skin and more confident in your message.

Tips for Building Confidence:

  • Start Small: Practice speaking in front of friends or in low-pressure situations to build your confidence.
  • Prepare Thoroughly: Knowing your material inside and out makes you feel more secure.
  • Focus on the Message: Concentrate on the value you’re providing to your audience, not on yourself.
  • Seek Feedback: Constructive criticism is gold; it helps you improve.
  • Celebrate Progress: Recognize and celebrate every improvement, no matter how small.
  • Encouragement for the Road Ahead: If you’re feeling nervous about public speaking or networking, you’re not alone. But believe me when I say the more you do it, the easier it becomes. Each conversation, every presentation, is an opportunity to learn and get better. And remember, most people are too focused on their own insecurities to judge yours too harshly.

Actually here are More tips on networking to help you gain that confidence.

Break the Networking Code

Wrapping this all up, we’ve taken quite the trip together, haven’t we? From the get-go with figuring out how to do our homework on competitors, all the way to stepping up and talking in front of folks or hitting ‘record’ on a camera. It’s been a real mix of stuff—some of it tricky, all of it important.

Quick Recap of Our Adventure:

Doing competitor research: Kicking things off, we talked about the importance of digging into what others in our space are doing right. It’s like finding a treasure map that shows us where the gold is (and where the booby traps are, too).

Mastering One Marketing Tactic at a Time: Then, we dove into why it’s super important to get really good at one marketing strategy before trying to take on the world. It’s like levelling up in a video game before tackling the big boss.

Documenting The Processes For Easier Scaling: We discovered that writing down how to do things (yeah, those SOPs) can save us from a lot of headaches later on. It turns out, a good checklist is like having a superhero sidekick.

Creating an Email List: Building an email list isn’t just about sending out blasts; it’s about creating a circle of friends who want to hear from us. It’s like inviting people over for a virtual coffee chat.

Speaking Up and Out: Finally, we faced the music (or the camera and the crowd) by tackling public speaking and networking. Sharing our story and connecting with people directly turned out to be one of the bravest things we’ve done. It’s like stepping onto the stage and finding our voice.

Let’s Keep the Conversation Going:

Now, over to you. Which part of this journey felt like a lightbulb moment

(drop in the comment)? Have you got any tales to tell about facing these challenges head-on? Your experiences, the lessons learned, the moments of triumph, and even the stumbles are what this journey is all about. I would love to hear your journey and comments on what you think about the challenges above.


What is SOP?

A Standard Operating Procedure (SOP) is like a recipe for how to do specific jobs at work. It’s a set of instructions that anyone in the company can follow to do things the right way, every time. This helps everyone do their jobs the same way and makes sure everything is done well and on time. SOPs are really helpful when new people start working because they can read the steps and know exactly what to do without guessing. They make sure that no matter who is working, everything gets done the right way.

Why should you do competitor research?

Doing competitor research is like getting insider tips on what’s working (or not) in your niche. It’s how we’ve learned to spot opportunities, avoid the same old mistakes, and really understand what our audience loves. By seeing what others are up to, we’ve been able to tweak our strategies, making sure we stand out rather than just blend in. It’s not about copying—it’s about learning and doing it better in our own unique way.

Why is research considered a secret weapon for business success?

Research is called a secret weapon because it helps you learn from others who have already made their mark in your niche. By understanding their successes and failures, you can avoid common pitfalls and adopt strategies that work, speeding up your own path to success.

Why is building an email list important?

Building an email list is crucial for direct, personalized communication with your audience, allowing for deeper connections and community building.

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