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How to Be Everyone’s First Choice Contractor with Contractor SEO

by Mar 22, 2024SEO, Samson.Digital marketing strategies0 comments

Ever caught yourself wondering how to get your contracting business to be the name everyone thinks of first when they’re furiously Googling “best contractor near me”? Well, let me introduce you to the game-changer: Contractor SEO. It’s all about getting your website to jump up and wave hello first in the sea of online searches related to what you do.

Think of SEO as that friend who always knows how to get you noticed in a crowded room. It’s about using those special ‘magic words’ (yup, keywords!) that people punch into search engines. This way, when someone’s on the hunt for services you offer, your website is there to warmly greet them, basically saying, “Yep, you’re in the right spot!”

Now, for a little experiment. Go ahead, type “interior demolition Halifax” into Google. 

See that? Cross Brothers stealing the spotlight, showing up not once but twice—on the map and in organic searches. 

That’s no accident.

 It’s the kind of SEO Samson Digital team sprinkles over businesses like yours.

Why Does Contractor SEO Matter?

You might have a question:Why bother about being number one, two, or even three in search results? Here’s the scoop: the top spots in search results are where the action is. Most people click on one of the first few options they see. If your site is one of them, you’re in prime territory to catch the attention of someone looking for a contractor just like you.That’s what SEO does – it pushes you to the top of the list, making it much more likely for people to click on your website.

Many believe SEO’s only goal is to rank first, but Contractor SEO goes beyond just reaching the top. It’s about what happens next—transforming clicks into connections, leading to calls, emails, or new clients. A solid SEO strategy makes your site stand out, not just another option but the go-to choice, driving your business forward and elevating your brand.

 And here’s a fun fact: leads from SEO are far more likely to become your next happy customers, with a closing rate(14% ) that leaves traditional advertising(1.6% closing rate) in the dust. 

That means by using the power of good quality Contractor SEO, you’re not just getting noticed; you’re growing your business sevenfold.

So, if you’re ready to make your contracting business not just seen but sought after, diving into SEO is your first step towards success.

Benefits of SEO for Contractors

  1. Cost Effectiveness

Some folks in marketing and lead generation might not be thrilled to hear me say this, but I’m a big believer in making SEO the backbone of your marketing plan. It’s not that you’ll see instant results—SEO is more of a slow burn—but starting here can really set you up for success.

Here’s the scoop:

Pay-per-click ads can feel like you’re constantly pouring money into a bottomless pit because you’re paying every time someone clicks. Imagine dishing out $5,000 monthly on ad specialists and the ads themselves(I personally believe you need a good amount to see the results). Sure, it might bring in business, but it’s like a tap that only runs as long as you keep paying.

Now, pivot to SEO. It’s true, you might not notice much in the first few months. But when it kicks in, it’s like striking oil. Your business starts showing up at the top spot for everyone hunting for what you offer. And the best part? Those 100 clicks cost you zilch. Not to mention, the average spend on SEO is usually much less than what you’d bleed on ads.

Here’s a metaphor I love:

Imagine SEO is like planting a garden for your business. Initially, you invest in quality soil and seeds (that’s your SEO groundwork). But once it’s all set, you watch your garden flourish without constantly buying new seeds. This approach beats spending heaps on ads, which is like buying store-bought flowers every day to keep your garden pretty. If you tend to your garden (maintain your SEO), it’ll keep growing, while the effects of ads wilt the second you stop paying.

But hey, I’m not saying ads are bad. They have their place. Think about it: once your site is ranking high, why not boost its visibility with ads? It’s like getting featured twice on Google’s front page. To anyone searching, you’ll look like the go-to expert. Double exposure, double the impact.

So, in my eyes, SEO is the smartest first step for anyone in the contracting game. It’s the gift that keeps on giving, paving the way for sustainable growth without the relentless costs. Start with SEO, and when you’re sitting pretty at the top, then consider bringing ads into the mix to amplify your presence even more.

2.Enhances online visibility and brand awareness

Boosting your brand’s awareness goes beyond mere visibility; it’s about making it unforgettable. Diving deep into SEO is like setting out on a mission to not only show up on Google’s radar but to become a name that sticks in everyone’s mind.

Every piece of content you craft, from informative articles and catchy podcasts to stunning infographics, is sprinkled with just the right keywords. This isn’t by chance. It’s a strategic move to climb the SEO ladder, making your brand more recognizable with every step.

But here’s where the magic happens: a solid SEO strategy does wonders beyond getting you noticed.SEO strategy gives your website a makeover it didn’t know it needed, making it quicker, sleeker, and way more user-friendly. This transformation looks and it feels good for everyone who stops by, it creates an experience that makes them want to stay, learn, and eventually pick up the phone or send that inquiry email.

Now, imagine the ripple effect when your website isn’t just visible but irresistible. More eyeballs on your site mean more potential clients diving deep into what makes your contracting services stand out. And as they get to know you through your online presence, they’re not just passing through; they’re forming connections. This is how you become not just a choice, but the choice for anyone looking for best construction services.

And let’s not forget about the power of word-of-mouth in the digital age. When your audience loves what they see, they’re more likely to share it with people they care about(and people love recommendation).Considering that 80% of future clients learn on recommendations before making a decision. It’s the kind of endorsement money can’t buy. 

So, when you combine SEO with the kind of content that grabs attention and adds value, you’re doing so much more than playing the search engine game.You’re building a brand that’s talked about, trusted, and treasured. That’s the kind of brand awareness that doesn’t fade into the background—it sticks around, making your business the go-to name in contracting services.

3.Better ROI

Talking about the ROI (Return on Investment) of SEO, especially for contractors,  feels like I’m letting you in on a secret success recipe. 

Ever noticed how some folks scatter their marketing budget across every new trend, crossing their fingers for a win? Well, SEO for contractors is like having a laser focus. It targets the audience you truly want to connect with, fostering meaningful relationships without draining your wallet. It’s like investing in a magnet that pulls your ideal customers right to your doorstep.

Let’s break down the numbers: for every $2.75 spent on SEO, the return is a staggering 275%. Why? Because organic search becomes your most powerful tool, pulling in as much traffic as your efforts can muster. It’s like casting a wide net in the right part of the ocean, ensuring you catch exactly what you’re fishing for.

And here’s the cherry on top: the ROI from SEO isn’t a one-time deal—it gets better with time. As your site climbs the search engine ranks, snagging a spot higher up becomes easier, even for those tough, competitive keywords. This doesn’t just bump up your traffic; it skyrockets the quality of your leads and, naturally, your profits. It’s like planting a seed and watching it grow into a tree that keeps on giving.

So, the message is clear: don’t let the opportunity to maximize your online presence slip through your fingers. And if you want to learn about other marketing efforts to amplify your SEO efforts check out our article “Boosting Your Construction Business with Effective Construction Marketing Strategies

4.Understand and target the audience effectively

One incredible benefit of SEO is its power to help you understand your target audience better. 

Think of SEO as your secret weapon for getting to know your audience like the back of your hand. By tailoring your content to answer the exact questions your potential clients are googling, you get a sneak peek into their priorities. You are not pulling in any traffic; you are drawing in the right crowd—those folks who are already on the lookout for what you’re offering.

In fact,SEO turns into a conversation, giving you the lowdown on what your audience loves, needs, and does. Imagine SEO as a bit of detective work. By figuring out which keywords draw people to you, understanding their burning questions, and seeing which pages they linger on, you’re gathering a treasure trove of insights. This info is pure gold, allowing you to tweak and polish your services and how you talk about them so they’re spot-on with what your potential clients crave.

This strategy means the people landing on your site aren’t just any visitors; they’re engaged, interested, and far more likely to become your next clients.

So, really, SEO is more than just a marketing tactic; it’s a crucial tool for getting to know your market inside out and shaping your business to meet their needs spot on.

5.Building Credible Brand

Navigating the vast seas of the construction industry, building trust and credibility isn’t just nice to have; it’s crucial for standing out. That’s where the magic of SEO swings into action, serving as a key to establish your authority and reliability in your domain.

Here’s a little insider insight from my own journey. I realised that customers who stumbled upon us via Google brought with them a level of respect and trust right from the start, often ready to dive in before our initial chat. It was an eye-opener. These weren’t random customers; they were practically handpicked by Google. Being at the top of Google’s list is like wearing a badge of honour; people trust Google to point them to the best in the business.

And, you know, I’ve been there too, from the other side.  When I’m searching for good recipes online, I naturally lean towards the top picks and those peppered with reviews. It’s almost instinctual, and your potential clients? They think the same way.

So, how does SEO enhance your credibility?

  • Authority: Being higher in search rankings signals to everyone that your construction company is a leader in the field, vetted by Google as a source of reliable knowledge.
  • Reviews and Ratings: A smart SEO strategy also involves managing your online reviews. Positive feedback and high ratings build your reputation, encouraging new customers to trust you with their projects.

In short, a strategic SEO plan doesn’t just increase visibility; it weaves a strong bond of trust and credibility with your future clients. Trust me, with SEO, your construction company becomes the go-to choice, not another option anymore.

6.27/7 Salesman

Think of SEO as the most dedicated worker you’ve ever had, but better—it’s on the job 24/7, drawing potential customers to your site non-stop, even while you’re off handling other parts of your life. This is the magic of SEO: it’s like leaving the lights on and the door open for your business all day and night, without you having to do the heavy lifting for each promotion.

Securing a top spot in search results is more than a fleeting victory. Once you’re up there, with ongoing SEO care, that spot remains yours. The beauty of Contractor SEO is its resilience; your business doesn’t just blend into the background when you’re not watching. Instead, it continues to shine, grow, and pull in more business—even in your sleep. A solid SEO strategy turns your website into a relentless lead and sales magnet, working overtime so you don’t have to.

7.Boosting Your Social Media Followers with SEO 

Mixing SEO with your social media game means taking the awesome content from your website and turning it into engaging posts for your social channels. This tactic makes your content work double-time, giving your audience top-notch info wherever they hang out online.

Here’s what you get:

  • Visibility Boost: Being a star in Google’s search results can lead curious clickers directly to your social media pages, widening your circle of followers with ease.
  • Google’s Nod of Approval: Google notices your social media profiles, making it easier for people to stumble upon you when they’re searching for your business. It’s as if Google’s pointing them right to your social profiles.
  • Sharper Social Content: Leverage the keyword research you’ve done for SEO to craft your social media posts and hashtags. This way, you’re talking about the topics your audience is already searching for.
  • Smart Content Choices: Use insights from Google Analytics to see what content your audience digs the most. This data guides what you share on social media, ensuring it clicks with your followers.
  • Content Repurposing: Transform the crown jewels of your website content into social media treasure. A detailed blog post can become a thread of tweets, an infographic and a share-worthy Instagram post. It’s about spreading your message far and wide, without reinventing the wheel.

Letting SEO guide your social media efforts means you’re not just tossing content out there and hoping for the best. You’re placing it strategically where your audience already is, making every piece of content work harder to boost your social media clout.

In a nutshell, SEO is not just a tool but a comprehensive strategy that positions your contracting business for sustainable growth, enhanced visibility, and deeper customer connections. It’s the foundation upon which successful marketing is built, and when used effectively, it turns your brand into the go-to name for anyone in need of top-notch construction services. Let’s start with SEO, and let it pave your way to a business that’s not only seen but sought after and respected.

How to get started with contractor SEO

1.Setting Your Contractor SEO Goals

Picture diving into SEO like you’re hitting the road for an epic road trip. Starting without a map? Not the best idea, right? If you’re in the contracting world and want to really leave your mark online, you’ve gotta have a game plan for your SEO journey. Let’s sketch out some roadmaps for your SEO adventure:

  • Figure Out What You Need: First off, where’s your business at, and where do you want it to go? Are you just starting and trying to get your name out there, or are you in the game but looking to outdo your rivals? Pinning down your specific needs is step one to goal-setting.
  • Aim for More Site Visitors: If you’re all about getting more potential clients clicking your way, you might set a target like doubling your site’s visitors in a year. Sound good?
  • Generate More Leads: If you’re all about snagging more leads, tweak your website to make it super inviting. Think about jazzing up your call-to-action buttons or offering cool freebies in exchange for emails.
  • Improve Keyword Rankings: Dreaming of topping search results when folks look up what you do? Zero in on the keywords that matter to you and your local crowd. Aim to hit page one on Google for those terms—higher visibility means higher chances of being spotted by potential clients
  • Shine in Local Searches: For contractors, local visibility’s the name of the game. Own those local searches by sprucing up your Google My Business page and racking up those glowing reviews. Maybe your goal is to crack the top three local search results or nab a certain star rating on Google Reviews.
  • Make It Measurable: Turn those big dreams into benchmarks you can hit. Make your goals SMART—specific, measurable, you get the gist. Instead of just wanting “more traffic,” how about boosting your site visits by 40% in the next six months? This is how you turn “someday” into “nailed it.”
  • Review and Adjust Regularly: Keep an eye on your goals like you’re checking your GPS. This keeps you on course and lets you zig when you need to zig, especially when the internet throws you a curveball or your business hits a growth spurt.

Setting specific SEO goals helps your contracting business grow online. It means knowing exactly where you stand, where you want to go, and how you’ll get there. For instance, aim to rank in the top three on Google for important keywords or increase website inquiries by 30% with better call-to-action buttons.

These goals make SEO a clear plan, not just a buzzword. You’ll work on real tasks like improving your Google My Business for local searches or speeding up your website. With these clear steps, you can make sure every SEO effort helps your business stand out online, attracting more clients and boosting your visibility.

2.Tailoring Keyword Research for Your Contracting Business

Diving deeper into SEO for your contracting biz? It all starts with finding the right words – the golden keywords that’ll make your content irresistible to searchers and, more importantly, the ones looking to hire someone like you. Here’s how to get cracking:

Kick Off with Core Service Keywords:

First things first, jot down the key services you offer. Think about what you do best. For contractors, your list might look something like this:

  • General contracting
  • Home remodelling
  • Electrical installation
  • Plumbing services
  • Roof repair

What would your potential clients type into Google? Start with those service terms. You’re aiming for keywords that are popular enough to be searched for but not so competitive that you’re a small fish in a big pond.

Expand Your List with Tools:

Now, roll up your sleeves and dig deeper with tools like Google Keyword Planner, SEMrush, or Ahrefs. You’re on the lookout for variations and those nifty long-tail keywords, which are a bit more specific, such as:

  • Home remodelling costs
  • Licensed electrical contractors near me
  • Emergency plumbing services
  • Residential roof repair services

Go for the ones with enough searches to promise visibility but not so many competitors that you’re lost in the noise.

Peek at Social Media:

Don’t forget to sneak a peek at social media sites like Reddit or Twitter – X. It’s like eavesdropping on your potential clients. What are they asking about? This can clue you into valuable keywords you might not have thought of.

In short, your mission is to compile a killer list of keywords that mirror what your would-be clients are searching for. It’s a bit of detective work, but getting it right means you’ll draw in folks who aren’t just browsing but are ready to pick up the phone and call you.

3.SEO Competitor Research for Contractors

What Is Competitor Research?

For contractors, SEO competitor research means taking a closer look at what other businesses in your niche are doing to rank well in search engine results. 

This process allows you to see where other contractors excel in their online strategy and where there might be gaps you can exploit. By analysing their SEO practices, you can learn from their successes—what keywords they’re targeting, how they structure their site for easy navigation, or the kind of content that gets them noticed.

Equally, you’ll uncover areas they’ve neglected or haven’t fully optimised. This might be local SEO opportunities they’re missing, specific services they’re not highlighting, or customer reviews they’re not leveraging.

Competitor research guides you on where to direct your SEO efforts, from adopting successful tactics with your unique spin to innovating in spaces they’ve overlooked. Ultimately, the aim is to refine your SEO approach, ensuring your business not only competes effectively but stands out as the top choice for clients searching online.

How to do Contractor Competitor Research?

1.Spotting Your Competition:

Find Your Main Competitors: Look for 3-5 other contracting businesses that are vying for the same local spotlight and keywords as you. To track them down:

  • Use search terms like “home renovation services in [city].”
  • Check Google Maps for contractors in your area.
  • Explore Google My Business for similar companies.
  • Utilise SEO tools such as SEMrush, Ahrefs, or Moz for deeper insights.
2.Analyze Their Website Game:

Identifying your competition is just the start. Next, you need to compare your site to theirs to see where you stand. Here’s how to do it simply:

Choose Comparable Pages:

  • Home Page: How does your welcome compare?
  • Service Pages: Look at how they describe similar services.
  • Browse Pages: See how they organise services or projects.
  • Info Content: Check out their blogs or news for quality and engagement.

Quick Website Checks:

  • Titles and Descriptions: Are they using keywords effectively?
  • Content: Does their content answer what customers are asking?
  • Speed and Mobile Use: Is their site quicker and easier to use on phones?

By picking similar pages and doing these checks, you’ll find where you can improve your site and SEO, making your business more visible and appealing to clients.

3.Benchmarking Link Authority:

Study Their Backlinks:

  • With tools like Ahrefs, examine who’s linking back to them. Are there high-quality, authoritative sites in the mix?
  • Look at the variety of their backlink sources. It could clue you into new partnership or link-building avenues you haven’t explored.
  • Spot any gaps or opportunities in your link-building efforts by comparing.
4.Evaluating Local SEO Strength:

Local SEO Showdown:

  • How robust are their Google My Business profiles? Do they have more reviews or cover more services than you?
  • Assess their presence in local directories and listings. There might be some you’re missing.
  • Investigate any local partnerships or community links they might have that bolster their local SEO.

With all this intel, it’s time to make your site and strategy so good it stands out. Maybe it’s offering unique content, a slicker site, or optimising for mobile like a boss. Highlight what sets you apart, like specialised services, a commitment to sustainability, or top-notch customer care.

Focus on elevating your site with these insights, making it not just competitive but dominant in the local SEO scene. It’s about continuous improvement, keeping your edge sharp, and ensuring your contracting business is the name on everyone’s lips. Ready to leap ahead of the competition? Let’s get to work!

4.Optimize your contractor website for SEO

Got your keywords and checked out the competition? Great, now let’s boost your website. Remember, a fast, user-friendly, and mobile-optimised site not only draws visitors but also wins Google’s heart. Here’s your quick start guide:

Focus on User Experience:

Make your site inviting and simple to explore. With over half of web visits on mobile, ensure your website is mobile-ready and easy to use. An outdated website? Time for a stylish redesign.

Speed is Key:

A snappier site means more happy visitors and potentially more income. Even shaving off a second from loading times can work wonders for your visitor satisfaction and conversion rates.

On-Page SEO Tweaks:

  • Title Tags: Keep them short (under 60 characters), keyword-rich, and catchy.
  • Meta Descriptions: Aim for 150-160 characters, sprinkle in keywords, and make it enticing.
  • Keywords in Content: Use main keywords in your headings (H1, H2) and throughout your content to signal your relevance.
  • Simplify Your Site’s Structure: Craft clear paths like “/services/residential-painting” to make your site a breeze to navigate.

Speed and Mobile Matters:

Use tools like Google PageSpeed Insights and Google Mobile-Friendly Test for tips on boosting your site’s performance and mobile-friendliness, essential for climbing the SEO ladder.

Want to dive deeper into making your contractor website a digital powerhouse? Check out our blog post, “Building Success: How a Construction Website Can Elevate Your Business,” for more insider tips and strategies tailored for contractors aiming to expand their online footprint and business.

5.Craft Engaging SEO Content for Contractor Success

For contractors looking to carve out a niche in the digital landscape, mastering SEO-optimised content is key. This strategy goes beyond traditional advertising, offering value that establishes your expertise and authority in the contracting field. 

Here’s how to make SEO content work for your contracting business:

Why SEO Content Matters for Contractors:

  • Builds Trust and Credibility: Share your knowledge through insightful content, demonstrating why clients should choose you.
  • Drives Website Traffic: Content rich in keywords relevant to contracting draws potential clients to your site.
  • Enhances Social Media Engagement: Content that resonates with your audience boosts your visibility and interaction on social platforms.
  • Generates Quality Leads: Strategic calls to action in your content turn readers into promising leads.
  • Strengthens Online Authority: Content that gains backlinks enhances your site’s SEO and positions you as a trusted contractor.

Tailored Content Creation for Contractors:

To thrive in the competitive contractor market, your SEO-optimised content must be both strategic and specific to your niche. Whether you specialise in renovations, landscaping, electrical work, or any other contracting service, the right content strategy can elevate your online presence and attract more clients.

Here’s a detailed guide tailored for contractors:

1. Identify Service-Specific Keywords:
  • Focus on keywords that potential clients might use when searching for your services. For example, if you’re a roofing contractor, target keywords like “roof repair services,” “how to fix a leaky roof,” or “best roofing materials.”
  • Use tools like Google Keyword Planner or SEMrush to research and select high-impact keywords.
2. Create Detailed Service Pages:
  • Each of your services should have a dedicated page on your website, optimized for specific keywords. For instance, separate pages for “Commercial Electrical Installation” and “Residential Electrical Repairs” help target different customer segments.
  • Include before-and-after photos, detailed descriptions of your services, and testimonials specific to each service.
3. Blog Posts That Answer Common Questions:
  • Write blog posts addressing frequently asked questions or common issues in your field. For example, “The Complete Guide to Bathroom Remodelling” or “5 Signs You Need to Upgrade Your Electrical Panel.”
  • These blog posts should be informative, engaging, and include a call-to-action (CTA) encouraging readers to contact you for more information or services.
4. How-To Guides and DIY Tips:
  • Share your expertise by creating how-to guides or DIY tips for simple home maintenance tasks. This could be “How to Unclog Your Drain in 3 Easy Steps” for plumbers or “Tips for Maintaining Your Garden in the Winter” for landscapers.
  • While these guides offer free advice, they also showcase your knowledge and can persuade readers to hire you for more complex jobs.
5. Video Content:
  • Create and share short video tutorials or project walkthroughs on your website and social media. Videos like “Behind the Scenes of a Kitchen Remodel” or “Step-by-Step Deck Building” can significantly increase engagement.
  • Ensure videos are optimised for SEO by including keywords in the title, description, and tags.
6. Leverage Local SEO:
  • Optimise your content for local searches by including city or region-specific keywords. A contractor in Halifax, for example, might target “landscaping services in Halifax.”
  • Register your business on Google My Business and other local directories to improve local visibility.
7. Encourage and Share Customer Reviews:
  • Positive reviews are incredibly persuasive. Encourage satisfied customers to leave reviews on Google, Yelp, and your website.
  • Feature these reviews prominently on your site and in your content to build trust with prospective clients.

Implementing Your Strategy:

By focusing on these detailed strategies, contractors can create a robust online presence that attracts and converts potential clients. Remember, consistency is key—regularly update your website with fresh, relevant content to keep your audience engaged and improve your SEO performance over time.

6.Link Building for Contractors: Boost Your SEO

Think of link building as the digital equivalent of word-of-mouth for your contracting biz. It’s all about getting other websites to point back to yours. Picture this: every time a reputable site links to you, Google sees it as a big thumbs up, sort of like saying, “Hey, these folks are legit!” This not only gives your credibility a boost but also helps you climb up the search engine ranks. So, how do you get into this link-building game and make it a win for your contracting business? Let’s dive into the nuts and bolts of it.

Why Link Building Matters:

  • Boost Search Rankings: High-quality backlinks are a strong signal to search engines like Google that your site is credible and authoritative.
  • Drive Referral Traffic: Links from other websites can bring potential customers directly to your site.
  • Build Relationships: Engaging with other websites for link building can lead to valuable industry connections and partnerships.

Strategies for Effective Link Building:

  • Hit Up Online Directories: Jump into online directories that cater to the contracting world or your local scene—think HomeAdvisor or Angie’s List. These spots are perfect for snagging valuable backlinks and getting your name out there to folks looking for what you offer.
  • Guest Blogging: How about sharing some of your expertise? Write articles for other sites in your niche. It’s a win-win: you get to show off your knowledge, and in return, you bag some sweet backlinks from sites that matter.
  • PR and Social Media Magic: Dive into public relations activities. Getting featured on news sites, blogs, or social media channels isn’t just good for your ego; it’s a solid way to pull links back to your site. Share insights, news about your company, or how you’re revolutionising the contracting space, and watch those links roll in.

Use Link-Building Tools:

Tools like Ahrefs or SEMrush can help you identify high-quality backlink opportunities by analysing where competitors are getting their links from and spotting relevant industry websites.

Content Marketing:

Regularly publish engaging, valuable blog content that others will want to link to. This can include how-to guides, case studies, or industry insights relevant to your contracting services.

Best Practices for Contractor Link Building:

  • Focus on Quality Over Quantity: It’s better to have a few links from well-respected sites than many links from low-quality ones. Google values the authority of the linking site, so prioritise those that are reputable in your industry.
  • Diversify Your Link Profile: Aim for a mix of directory listings, editorial backlinks (from guest posts or media features), and links from partners or related local businesses. A diverse link profile looks more natural and is more effective.
  • Monitor Your Link Health: Use tools like Google Search Console to keep an eye on your backlink profile. Disavow any toxic or low-quality links that could harm your SEO.
  • Create Linkable Assets: Beyond traditional blog posts, consider creating infographics, videos, or comprehensive guides that serve as resources others in your industry would want to link to.
  • Engage in Community and Industry Forums: Participate in discussions on platforms like Reddit, Quora, or industry-specific forums. While direct link value may vary, these platforms can increase visibility and indirectly lead to link opportunities.

By incorporating these strategies into your SEO efforts, contractors can significantly improve their website’s authority, drive more traffic, and ultimately, generate more leads. Remember, effective link building is a marathon, not a sprint. It requires patience, consistency, and a focus on building genuine relationships and providing value to your industry and community.

7.Keep Your Contractor SEO on Track

To make sure your contractor website stays at the top of search results and attracts more clients, it’s important to keep an eye on how well your SEO efforts are doing and adjust as needed. Here’s a straightforward approach to tracking your progress and making improvements:

Why Checking Your SEO Matters:

  • Things Change: What works for SEO today might not work tomorrow. New competitors can show up, or people might start searching differently.
  • Stay Ahead: Regularly looking at how you’re doing helps you stay in front of potential clients and ahead of other contractors.

Simple Steps to Track and Improve:

  • Watch Your Website Visitors:

Use Google Analytics to see how many people visit your site, where they come from, and what pages they like most. If certain pages aren’t getting visits, think about how you can make them more interesting or easier to find.

  • Check Your Website Regularly:

Every few months, take a look at your website like you’re a customer. Make sure it’s easy to use on phones, loads quickly, and doesn’t have any broken links. Fix any problems you find.

  • Test What Works Best:

Try changing things like the headline on your homepage or the color of your contact button to see if more people call or email you. You can change one thing at a time and see if it helps.

  • Keep an Eye on Your Rankings:

Use tools like Google Search Console to see where your website shows up in search results for important words related to your business, like “best electrician in [Your Town].” If you’re not as high as you’d like, look at ways to improve.

  • Update Based on What You Learn:

Use what you find out from checking your visitors and rankings to make your website better. If certain services are really popular, consider offering more information or special deals for them.

Making It Work for You:

Keeping your contractor website’s SEO fine-tuned doesn’t have to be complicated. By following these simple steps, you can make sure your site continues to attract the right visitors and turn them into customers. The key is to regularly check how you’re doing, make small changes to improve, and always look for ways to make your website more appealing to potential clients. This way, you’ll keep your business visible and appealing to those looking for your services.


Alright, let’s wrap this up with some real talk about why SEO should be your go-to move for making waves online if you’re in the contracting biz. It’s not just about getting with the times; it’s about setting yourself up for long-term wins and standing out in a crowd. Here’s the lowdown:

Why SEO is a Game Changer for Contractors:

  • Saves You Money in the Long Run: Think of SEO as the gift that keeps on giving. Unlike ads that need constant cash to keep them running, SEO builds a solid foundation that attracts customers without the ongoing expense.
  • Puts Your Brand in the Spotlight: SEO is like your online megaphone. It doesn’t just show your name; it makes sure people remember it when they need a contractor.
  • Brings Better Bang for Your Buck: When you nail your SEO, you’re investing in reaching people who are already looking for what you offer, making every penny count.
  • Targets the Right Crowd: With SEO, you’re not shouting into the void. You’re speaking directly to those who are searching for your services.
  • Builds Trust: Getting to the top of Google’s list says a lot about your credibility, making folks more likely to trust and choose you.

How to Crush It with SEO as a Contractor:

  • Set Goals That Make Sense: Having clear SEO goals is like having a roadmap. It keeps you headed in the right direction and shows how far you’ve come.
  • Keep an Eye on the Competition: Knowing what the other guys are up to can clue you in on what works and where there might be gaps you can fill.
  • Make Your Website a Smooth Operator: A site that’s a breeze to navigate and quick to load isn’t just good user experience; it’s good SEO.
  • Content is King: Sharing your know-how through killer content not only pulls in visitors but also positions you as the expert.
  • Links, Links, and More Links: Think of backlinks as high-fives from the web. The more you have from reputable sites, the more Google takes you seriously.
  • Stay on Your Toes: The online world never stands still, and neither should your SEO strategy. Keep tweaking and testing to stay ahead of the curve.

Don’t Forget Social Media:

Mixing SEO with social media is like having your cake and eating it too. Use the insights from your SEO to light up your social media presence, making sure your brand not only gets seen but gets followed and liked.

In a nutshell, diving into SEO is not just about playing the game; it’s about winning it. It’s about laying down a strong foundation for your business online, one that not only brings in the right customers but also builds a brand that’s respected and remembered. Ready to level up your contracting business? Let’s make SEO your secret weapon.


What is SEO for contractors?

SEO for contractors is like a digital spotlight making your business easy to find online. It’s using the right words on your website so when people search for services like yours, they find you first. It’s not just about appearing at the top of search results; it’s making sure your site is so inviting that visitors turn into customers. 

Think of it as planting a garden that keeps attracting people, not just for a day but for the long run. Simple, right? SEO helps you stand out, draw in the right crowd, and grow your business without the endless cost of ads.

How long does it take to see results from SEO for my contracting business?

Seeing results from SEO for your contracting business usually takes about 3 to 6 months. It’s like planting a garden – you won’t see everything bloom right away. SEO needs some time to work its magic, but once it kicks in, your website starts climbing up those search rankings. Unlike ads that stop the moment you stop paying, SEO keeps rewarding your efforts long-term. So, patience pays off. Hang in there, and you’ll start seeing your business get more visibility and traffic!

What are the best SEO tools for contractors to use?

For contractors aiming to nail their SEO, here are the top tools:

Google Keyword Planner: Finds keywords your customers are searching for.

SEMrush: Spies on competitors and discovers new opportunities.

Ahrefs: Tracks backlinks and explores content ideas.

Moz Local: Boosts your visibility in local searches.

Google My Business: Essential for local SEO and visibility.

Google Analytics: Offers insights into your website’s traffic and performance.

These tools are like your SEO toolbox, helping your contracting business get found online more easily.

Why is local SEO important for contractors, and how do I improve mine?

Local SEO is super important for contractors because it’s all about getting noticed by folks in your area who are searching for the services you offer. Imagine someone nearby types in “best plumber near me” or “kitchen remodelling in [Your City].” You want your business to pop up first, right? That’s where local SEO shines. It’s like putting a digital signpost that leads straight to your doorstep.

Here’s how to give your local SEO a boost:

  • Optimise Your Google My Business Listing: Fill out your profile completely, add photos, and regularly update your info. It’s like claiming the best spot in the local online directory.
  • Get Reviews: Encourage happy customers to leave positive reviews. It’s word-of-mouth for the digital age, and it signals to Google that you’re trustworthy. 
  • Local Keywords: Use keywords that include your city or region. It’s like telling search engines, “Hey, I’m exactly what people are looking for in this area!”
  • Mobile-Friendliness: Make sure your site looks good on smartphones. More and more local searches happen on the go. 
  • Local Links and Citations: Get listed in local business directories and try to get local media or other businesses to link to your site. It’s like having the community vouch for you. 

Improving your local SEO is like making sure your business is the first one neighbours think of when they need a contractor. It’s all about being visible and relevant in your local community online. 

How do I choose the right keywords for my contracting services?

Sure thing! To zero in on the perfect keywords for your contracting business, here’s a more focused approach:

  • Start with Your Services: List out the specific services you offer, like “kitchen remodelling” or “solar panel installation.” These are your bread and butter. 
  • Add Your Location: Attach your city or area to those services for local searches. “Kitchen remodelling in Denver” targets those nearby customers.
  • Use Keyword Research Tools: Plug those basic terms into tools like Google Keyword Planner or Ahrefs to find related search terms and see how competitive they are.
  • Spy on Competitors: Look at what keywords successful competitors are using. If they’re ranking well for a term, consider adding it to your list.
  • Include Long-Tail Keywords: These are longer phrases that might be less common but can attract very targeted searches. Think “affordable bathroom remodel in Miami” instead of just “bathroom remodel.”
  • Address Customer Problems: Think about what problems your customers have that you solve. If you’re an electrician, it might be “how to fix a tripped breaker.”

By honing in on these aspects, you’ll craft a list of keywords that not only attract more traffic but the right kind of traffic—potential customers in need of your contracting expertise.

Can I do SEO myself, or should I hire a professional SEO agency?

Deciding whether to tackle SEO on your own or bring in a professional agency is a bit like deciding between a DIY home project and hiring a contractor. Both options have their perks and considerations.


  • Pros: It’s cost-effective, especially if you’re on a tight budget. Plus, learning SEO can give you valuable insights into your business and online marketing.
  • Cons: SEO is a broad field that’s always changing. It requires a significant time investment to learn and stay up-to-date with the latest practices and algorithms. It might be challenging to achieve the same level of results as a professional without prior experience.

Hiring an SEO Agency:

  • Pros: Agencies bring expertise, experience, and immediate access to a team of professionals. They stay on top of SEO trends and have the tools and knowledge to make strategic adjustments quickly. This can lead to more efficient and potentially more effective results.
  • Cons: The main drawback is cost. Professional SEO services can be a significant investment, and it’s crucial to choose a reputable agency to ensure you get your money’s worth.

So, which should you choose? 

  • If you’re just starting out, have a tight budget, and are willing to invest time in learning, tackling SEO yourself could be the way to go. There are plenty of resources and tools available to help you get started.
  • If your business is growing and you’re ready to invest in faster, potentially more significant results, or if SEO tasks are taking too much time away from running your business, it might be time to hire an agency, like Samson Digital.

Like any big decision, weigh the costs against the potential benefits and think about what’s best for your business’s current stage and future growth.

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