Find Local Businesses

Get in touch with us

6 + 12 =


3480 Highway 206, Petit de Grat, NS, Canada

Call us


Let’s get connected

Get in Touch

Oops! My Journey to Overcoming SEO Mistakes and More

by Jan 30, 2024SEO0 comments


Making a SEO mistake can noticeably effect your online visibility. SEO, or Search Engine Optimization, has become a big deal in the world of online business. It’s more than just a technical thing; it’s key to getting noticed on the internet. Nowadays, with so much competition, understanding SEO is crucial, and the market for it keeps growing.

When I first started out with SEO, I’ll be honest, it was pretty tough. There were a lot of things I didn’t understand, a lot of SEO mistake i made. I was trying to get my website noticed, but it felt like I was just shooting in the dark. My efforts didn’t seem to make any difference, and it was frustrating. I knew I had good ideas, but I just couldn’t figure out how to get them in front of people.

But I didn’t give up. I knew that if I could just crack the code of SEO, I could really make a difference for my website. So, I buckled down and started learning everything I could. It wasn’t easy, but it was worth it. This blog post is about my journey through the world of SEO – the mistakes I made, what I learned, and how I got better at it. If you’re feeling lost in SEO, I hope my story can help light the way.

Personal SEO Mistakes and Lessons Learned

My journey with SEO has been full of ups and downs, and along the way, I’ve learned some valuable lessons. Here’s a rundown of the mistakes I made and what I learned from each of them.

SEO Mistake 1: Focusing Only on Content Quantity

We invested in content writers but didn’t understand how to optimize the content with keywords. This left Google confused and led to ranking for the wrong keywords. It’s like preparing a dish without the right ingredients – it might look good, but it lacks the essential flavour. This experience taught me the importance of aligning content with a solid SEO strategy for better visibility.


  • Focus on creating content that provides value and answers your audience’s questions.
  • Regularly update old content to keep it fresh and relevant.
  • Understand the keywords your target audience uses and incorporate them naturally into your content.
  • Optimise your content for both readers and search engines, striking a balance.
  • Invest in learning SEO basics or seek SEO expert guidance to avoid confusion.

SEO Mistake 2: Trying to Rank a Website That’s Not Set Up for Conversion

When I started, I built our website without much experience in user-friendly design. As a result, even the visitors we attracted didn’t turn into customers. I learned that it’s not just about getting people to your site; it’s about making sure your website is set up to turn visitors into customers.This taught me the importance of a website that converts visitors into customers.


  • Make your website easy to navigate and visually appealing for visitors. learn more about website navigation
  • Identify the key actions you want visitors to take on your website, such as making a purchase, filling out a contact form, or signing up for a newsletter. Ensure that these conversion paths are prominently featured.
  • Use attractive call-to-action buttons that encourage clicks.
  • Experiment with different website elements to see what works best.
  • Listen to your visitors by gathering their feedback and suggestions.
  • Boost credibility with concise display of testimonials, reviews, and trust badges.
  • If you’re not confident in your web design skills, consider hiring a professional web designer or developer to ensure your site is conversion-friendly.

SEO Mistake 3: Diving Into Advanced SEO Tactics Without Mastering the Basics

When I first heard about SEO, I got caught up in the more complex aspects like backlinks, guest posting, and technical SEO. I mistakenly thought these advanced tactics were the key to success, so I focused on things like registering my business online in various places. However, this approach didn’t yield results because I overlooked the fundamentals of SEO – like competitor research, keyword research, and creating optimized content. I learned that while technical aspects are important, they shouldn’t overshadow the basics. It’s essential to build a strong foundation in SEO before delving into its more intricate technicalities. 


  • Begin by identifying and targeting relevant keywords that your audience frequently searches for.
  • Analyze your competitors’ SEO strategies to identify opportunities for improvement and differentiation.
  • Educate yourself on SEO fundamentals before exploring advanced strategies. lurn more about SEO fundamentals
  • Ensure your website’s title tags, meta descriptions, and headers are effectively optimised for search engines.

SEO Mistake 4: Prioritizing Distant Locations Over Local SEO

In my early SEO efforts, I ambitiously tried to rank for locations far from my base, aiming for global or out-of-province visibility before establishing a local presence. However, this strategy was less effective than starting locally. Local customers tend to trust local businesses more, and building a strong local reputation is crucial for credibility. Additionally, targeting distant locations can confuse local clients who may think you’re based elsewhere. I learned it’s essential to solidify your local SEO first, as this builds a foundation of trust and recognition upon which you can later expand to new locations.


  • Focus your SEO efforts on your immediate geographic area where people are more likely to trust and recognize local businesses.
  • Use local keywords, register with Google My Business, and ensure your NAP (Name, Address, Phone Number) information is consistent across the web.
  • Participate in local events and forums, and engage with local customers on social media to build a strong community presence.
  • Encourage satisfied local customers to leave positive reviews on Google and other review platforms.

SEO Mistake 5: Attempting to Rank Only One Product or Service

Initially, I thought it might be efficient to concentrate my SEO efforts on just one product or service at a time. However, this approach proved to be less effective. Unless you’re dealing with a business that offers a single product, this strategy can be quite limiting. SEO is more like a comprehensive treatment rather than a spot solution. Focusing narrowly on one product makes it challenging to generate sufficient content, and Google tends to favor websites that are holistically optimized. I learned that a well-rounded approach, optimizing the entire website and offering a variety of content related to all products or services, is more beneficial for SEO success.


  • Optimize your website for a range of products or services to increase your content scope and appeal to a broader audience.
  • Develop content that covers different aspects of your business, offering value and information across your entire product or service range.
  • Ensure that all sections of your website are SEO-friendly, from product descriptions to blog articles, to enhance overall site performance.
  • Link between different product or service pages to distribute SEO value throughout your site and encourage users to explore more.

SEO Mistake 6: Ineffective Keyword Strategy

My early keyword strategy was all over the place, I didn’t really get how important keyword research was. I just picked keywords that sounded good and used them a lot on my site. This led to a problem called keyword cannibalization, where my own pages were competing with each other. I learned the hard way that doing careful keyword research and keeping track of where and how I use these keywords is a big part of making SEO work right.


  • Tools like Google Keyword Planner can help you find relevant keywords that your audience is actually searching for.
  • Focus on what your target audience is looking for when they type in a keyword, and tailor your content to match their intent.
  • Use keywords naturally within your content rather than forcing them into every sentence.
  • Keep a record of the keywords you’re targeting on each page to avoid overlap and competition between your own pages.

SEO Mistake 7: Analyzing the Wrong Competitors

In the beginning, I looked at my local competitors for SEO guidance, trying to mirror what they did. It seemed logical – they were ranking well, so they must be doing something right. However, I soon realized that their high ranking wasn’t necessarily due to good SEO practices. Many of them had been online for over 20 years, and their high rank was more about their website’s age and less about effective SEO strategies.

Google often rewards older domains, but that doesn’t mean their SEO approach is worth emulating. I learned that it’s better to study businesses in larger cities or industry leaders – the ‘big fish’ – who are more likely to employ advanced and effective SEO tactics. By analyzing and learning from these successful players, I could develop a more effective SEO strategy instead of replicating outdated or ineffective practices.


  • Look at top-performing businesses in your industry, especially those in larger markets, to understand their successful SEO practices.
  • Don’t limit your research to local competitors; expand your scope to include a variety of successful websites for a broader perspective.
  • Identify what high-ranking websites are doing well, such as their use of keywords, content quality, and user engagement strategies.
  • Leverage SEO tools that offer competitive analysis features to gain insights into the strategies of top-ranking websites in your industry.

SEO Mistake 8: Treating SEO as a One-Time Task

At the start, I thought SEO was something I could set up once and then forget about. But soon, I realized SEO isn’t like that. The internet is always changing – new trends, new Google rules, and competitors always updating their stuff. So, just doing SEO once wasn’t enough. It’s like a game where the rules keep changing. I had to keep tweaking and improving my website’s SEO regularly to stay in the game. It was a big lesson: SEO isn’t just a one-off job; it’s an ongoing process that needs regular attention to keep your site visible and up to date.


  • Keep adding and updating content on your site to stay relevant and fresh for search engines.
  • Keep up with the latest SEO trends and algorithm updates from search engines to adapt your strategies accordingly.
  • Use tools to regularly check your website’s SEO performance and identify areas for improvement.
  • Adapt your SEO strategy to changes in your market or industry, including new keywords or consumer behaviors.


All these mistakes taught me a lot. I learned that SEO is a continuous journey, not a destination. It’s about adapting, growing, and always looking for ways to do better. I hope my experiences can help you avoid these common pitfalls and find your path to SEO success.

Other Industry-Wide Search Engine Optimisation Mistakes to avoid 

SEO Mistake 1: Not Knowing Your Audience 

Understanding your audience’s behavior and preferences is key to effective SEO. Take the time to analyze your target audience, their search habits, and the keywords they use. This will guide your content creation and optimization efforts.

SEO Mistake 2: Lack of an SEO Plan & Roadmap

Don’t dive into SEO blindly. Develop a structured SEO strategy and roadmap that outlines your goals, target keywords, and optimization tactics. Having a plan in place will keep your efforts focused and organized.

SEO Mistake 3: Creating Irrelevant Content

Content is king in SEO, but it must be relevant and valuable to your audience. Avoid creating content just for the sake of it. Instead, focus on producing high-quality, audience-centric content that addresses their needs and interests.

SEO Mistake 4: Publishing Non-Original Content

Duplicate content can harm your SEO efforts. Ensure that your content is original and unique. Engage your audience with fresh ideas and perspectives to stand out in search results.

SEO Mistake 5: Neglecting Title Tags, Meta Descriptions, and Schema

Title tags, meta descriptions, and schema markup play a crucial role in SEO. Optimize these elements with relevant keywords and information. They are often the first things users see in search results, so make them compelling.

SEO Mistake 6: Missing Quality Links

High-quality external links can boost your site’s authority and rankings. Develop a solid link-building strategy to earn reputable backlinks from authoritative sources in your industry.

SEO Mistake 7: Poor Internal Linking Practices

Internal links help users navigate your website and improve SEO. Implement best practices for internal linking, ensuring that your content is interconnected logically. Avoid common mistakes like excessive linking or broken links.

SEO Mistake 8: Not Optimizing for Mobile and Speed

Mobile-friendliness and page speed are critical for SEO success. Ensure your website is responsive and loads quickly on all devices. Google values user experience, so prioritize mobile optimization and speed improvements.

SEO Mistake 9: Isolating SEO from Other Digital Channels

Integrate your SEO efforts with your overall digital marketing strategy. Cross-channel optimization ensures consistent messaging and a more comprehensive online presence. Coordinate your SEO with other marketing channels for maximum impact.

SEO Mistake 10: Neglecting Analytics and Tools

Measure the effectiveness of your SEO campaigns using analytics and tools. Track key performance metrics, monitor user behavior, and make data-driven decisions to improve your SEO strategy continually.

SEO Mistake 11: Lack of Location-Specific Pages

Local SEO is crucial for businesses targeting specific geographic areas. Create location-specific content and pages to improve your local search visibility. Provide valuable information for local audiences.

SEO Mistake 12: Long Messy URLs

URL structure matters for SEO. Keep your URLs clean and descriptive, making it easy for both users and search engines to understand the content of your pages. Avoid long, convoluted URLs that confuse visitors and hinder SEO efforts.

Call to Action

Share your SEO experiences and lessons. Explore our case studies and kickstart your business’s SEO journey. 

Share This
Web Design Nova Scotia, CA